The Anatomy of a television commercial the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards.

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Bibliographic Details
Other Authors:	Diamant, Lincoln
Format:	Book
Published:	New York Hastings House [1970
Series:	Communication arts books
Subjects:	Television advertising > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a The Anatomy of a television commercial \|b the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards. \|c Edited and with an introd. by Lincoln Diamant
260	#	#	\|a New York \|b Hastings House \|c [1970
300	#	#	\|a 191 p. \|b illus. \|c 27 cm
350	#	#	\|a $12.50
490	1	#	\|a Communication arts books
500	#	#	\|a Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop.
650	#	0	\|a Television advertising \|z United States
700	1	#	\|a Diamant, Lincoln \|y ed
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27947
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