Advertising: its place in political and managerial economics
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| Main Author: | |
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| Format: | Book |
| Published: |
[London
Macmillan
[1974
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 163 p. illus. 22 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0333154584 |
The economics of advertising