That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads
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| Format: | Unknown |
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Lexington, Mass.
Lexington Books
1988
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| Online Access: | Click Here to View Status and Holdings. |
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"That's our new ad campaign ...?" 
STRATEGIC ADVERTISING CAMPAIGNS