That's our new ad campaign-- ? a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads

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Bibliographic Details
Main Author:	Wasserman, Dick
Format:	Unknown
Published:	Lexington, Mass. Lexington Books 1988
Subjects:	Advertising campaigns > Evaluation
Online Access:	Click Here to View Status and Holdings.
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001	wils-27915
020	#	#	\|a 0669169749
090	0	0	\|a HF5823 \|b .W417 1988
100	1	#	\|a Wasserman, Dick
245	1	1	\|a That's our new ad campaign-- ? \|b a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads \|c Dick Wasserman
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1988
300	#	#	\|a viii, 188 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising campaigns \|x Evaluation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27915
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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