Industrial advertising and publicity
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Wiley
1978
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Practical advertising and publicity effective promotion of products and services to industry and commerce
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Advertising and Promotion An Integrated Marketing Communications Perspective
