Industrial advertising and publicity
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Wiley
1978
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 300 p. ill. 23 cm |
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| Bibliography: | Bibliography: p. [293]-295. |
| ISBN: | 0852270631 |
Practical advertising and publicity effective promotion of products and services to industry and commerce 
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE