The selection of advertising media

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Bibliographic Details
Main Author: Hobson, John Waller
Corporate Author: Institute of Practitioners in Advertising
Format: Unknown
Published: London published on behalf of the Institute of Practitioners in Advertising [by] Business Books 1968
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Hobson, John Waller 
245 1 1 |a The selection of advertising media  |c [by] J. W. Hobson 
250 # # |a 5th ed 
260 # # |a London  |b published on behalf of the Institute of Practitioners in Advertising [by] Business Books  |c 1968 
300 # # |a xi, 217 p.  |b 1 illus.  |c 23 cm 
350 # # |a 45/- 
650 # 0 |a Advertising media planning 
710 1 # |a Institute of Practitioners in Advertising 
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