Advertising Its purpose, principles and practice
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Macdonald & Evans
1973
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 180 p. illus., form. 23 cm |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 0712101233 |
Advertising its purpose, principles and practice 
ADVERTISING PRINCIPLES AND PRACTICE