Business to business marketing analysis & practice in a dynamic environment

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Bibliographic Details
Main Author: Vitale, Robert P
Other Authors: Giglierano, Joseph J
Format: Book
Published: Australia South-Western 2002
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 534 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0324072961