Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author: Barban, Arnold M
Other Authors: Cristol, Steven M, Kopec, Frank J
Format: Unknown
Published: Chicago Crain Books 1976
Subjects:
Marketing
Advertising media planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:viii, 86 p. ill. 22 cm
ISBN:0872510190

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