Advertising research
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Aylesbury
Intertext
1973
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| Series: | Intertext marketing research series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 100 p. ill. 22 cm |
|---|---|
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 070020220X |
Advertising research 
Measuring Advertising Readership and Results