Advertising in America an introduction to persuasive communication

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Bibliographic Details
Main Author:	Ulanoff, Stanley M
Format:	Book
Published:	New York Hastings House 1977
Series:	Communication arts books
Subjects:	Advertising Advertising > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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090	0	0	\|a HF5813.U6 \|b U37 1977
100	1	#	\|a Ulanoff, Stanley M
245	1	1	\|a Advertising in America \|b an introduction to persuasive communication \|c Stanley M. Ulanoff
260	#	#	\|a New York \|b Hastings House \|c 1977
300	#	#	\|a xvi, 492 p. \|b ill. \|c 24 cm
490	1	#	\|a Communication arts books
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27883
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