Media planning workbook with discussions and problems

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Bibliographic Details
Main Author:	Sissors, Jack Zanville 1919-
Other Authors:	Goodrich, William B
Format:	Book
Published:	Chicago, IL Crain Books 1983
Edition:	2nd ed
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5826.5 \|b .S58 1983
100	1	#	\|a Sissors, Jack Zanville \|d 1919-
245	1	1	\|a Media planning workbook \|b with discussions and problems \|c Jack Z. Sissors, William B. Goodrich
250	#	#	\|a 2nd ed
260	#	#	\|a Chicago, IL \|b Crain Books \|c 1983
300	#	#	\|a xix, 188 p. \|c 28 cm
650	#	0	\|a Advertising media planning
700	1	#	\|a Goodrich, William B
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27869
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