Spending advertising money an introduction to media planning, media buying and the uses of media research
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
London
Business Books Limited
1975
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Spending advertising money an introduction to media planning, media buying and the uses of media research
Advertising management media approach for market research
Advertising
