Spending advertising money an introduction to media planning, media buying and the uses of media research

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Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Published:	London Business Books Limited 1975
Edition:	2nd ed
Subjects:	Advertising media planning Advertising > Research Advertising > Costs
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0220992223
090	0	0	\|a HF5823 \|b .B76 1975
100	1	#	\|a Broadbent, Simon
245	1	1	\|a Spending advertising money \|b an introduction to media planning, media buying and the uses of media research \|c Simon Broadbent
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Business Books Limited \|c 1975
300	#	#	\|a xi, 368 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising \|x Research
650	#	0	\|a Advertising \|x Costs
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27867
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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