Spending advertising money an introduction to media planning, media buying and the uses of media research

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Bibliographic Details
Main Author: Broadbent, Simon
Format: Unknown
Published: London Business Books Limited 1975
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 368 p. ill. 22 cm
Bibliography:Includes bibliographical references and index.
ISBN:0220992223