Spending advertising money an introduction to media planning, media buying and the uses of media research
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Business Books Limited
1975
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 368 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0220992223 |
Spending advertising money an introduction to media planning, media buying and the uses of media research