Brand asset management driving profitable growth through your brands
In this text an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success and long-term profitability. Drawing from methods developed in his consulting and training programmes, Scott Davis...
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| Format: | Book |
| Language: | English |
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San Francisco
Jossey-Bass
2002
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| Edition: | 2nd ed. |
| Series: | The Jossey-Bass business & management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand Asset Management Driving Profitable Growth Through Your Brands 
Brand royalty how the world's top 100 brands thrive & survive