Services marketing management

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Bibliographic Details
Main Author:	Kasper, Hans
Other Authors:	Helsdingen, Piet van, Vries, Wouter de
Format:	Unknown
Published:	Chichester 1999
Subjects:	Customer services > Marketing > Management Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-278249
020	#	#	\|a 0471984906
090	0	0	\|a HD9980.5 \|b .K375 1999
100	1	#	\|a Kasper, Hans
245	1	1	\|a Services marketing management \|c Hans Kasper
260	#	#	\|a Chichester \|c 1999 \|h John Wiley & sons
300	#	#	\|a xviii, 750 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer services \|x Marketing \|x Management
650	#	0	\|a Service industries \|x Marketing \|x Management
700	1	#	\|a Helsdingen, Piet van
700	#	#	\|a Vries, Wouter de
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=278249
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|