Effective television advertising a study of 1000 commercials

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Bibliographic Details
Main Author:	Stewart, David W
Other Authors:	Furse, David H
Format:	Unknown
Published:	Lexington, Mass. Lexington Books 1986
Subjects:	Television advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-27816
020	#	#	\|a 066911751X
090	0	0	\|a HF6146.T42 \|b S845 1986
100	1	#	\|a Stewart, David W
245	1	1	\|a Effective television advertising \|b a study of 1000 commercials \|c David W. Stewart, David H. Furse
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1986
300	#	#	\|a xii, 178 p. \|c 24 cm
500	#	#	\|a Includes index
504	#	#	\|a Bibliography: p. [167]-171
650	#	0	\|a Television advertising
700	1	#	\|a Furse, David H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27816
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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