Effective television advertising a study of 1000 commercials
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| Other Authors: | |
| Format: | Book |
| Published: |
Lexington, Mass.
Lexington Books
1986
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 178 p. 24 cm |
| Bibliography: | Bibliography: p. [167]-171 |
| ISBN: | 066911751X |
Television advertising