Advertising campaigns formulation and tactics

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Bibliographic Details
Main Author: Quera, Leon
Format: Book
Published: Columbus, Ohio Grid, inc. 1977
Edition:2d ed
Series:Grid series in advertising and journalism
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0882441302 
090 0 0 |a HF5827  |b .Q47 1977 
100 1 # |a Quera, Leon 
245 1 1 |a Advertising campaigns  |b formulation and tactics  |c Leon Quera 
250 # # |a 2d ed 
260 # # |a Columbus, Ohio  |b Grid, inc.  |c 1977 
300 # # |a xxii, 378 p.  |b ill.  |c 24 cm 
490 1 # |a Grid series in advertising and journalism 
500 # # |a Includes index. 
504 # # |a Bibliography: p. 371. 
650 # 0 |a Advertising campaigns 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27795 
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