Advertising campaigns formulation and tactics
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| Main Author: | |
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| Format: | Book |
| Published: |
Columbus, Ohio
Grid, inc.
1977
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| Edition: | 2d ed |
| Series: | Grid series in advertising and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
|---|---|
| Physical Description: | xxii, 378 p. ill. 24 cm |
| Bibliography: | Bibliography: p. 371. |
| ISBN: | 0882441302 |
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