Advertising in the 21st century a model of advertising agency development during the next fifty years

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Bibliographic Details
Main Author:	Cowan, D. S
Corporate Author:	Institute of Practitioners in Advertising
Other Authors:	Jones, Robert William (joint author)
Format:	Book
Published:	London Hutchinson 1968
Subjects:	Advertising Advertising agencies
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF6178 \|b .C68
100	1	#	\|a Cowan, D. S
245	1	1	\|a Advertising in the 21st century \|b a model of advertising agency development during the next fifty years \|c [by] D. S. Cowan, R. W. Jones; foreword by Sir John Rodgers
260	#	#	\|a London \|b Hutchinson \|c 1968
300	#	#	\|a 111 p. \|b illus. \|c 24 cm
350	#	#	\|a 30/-
500	#	#	\|a "First-prize winning thesis in an international competition arranged by the Institute of Practitioners in Advertising."--Dust jacket.
650	#	0	\|a Advertising
650	#	0	\|a Advertising agencies
700	1	#	\|a Jones, Robert William \|e joint author
710	1	#	\|a Institute of Practitioners in Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27794
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