Cases in advertising and communications management

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Bibliographic Details
Main Author:	Greyser, Stephen A
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1981
Edition:	2d ed
Subjects:	Advertising > Case studies > Management > United States Advertising > Case studies > Communication systems > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Greyser, Stephen A
245	1	0	\|a Cases in advertising and communications management \|c Stephen A. Greyser
250	#	#	\|a 2d ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1981
300	#	#	\|a xviii, 644 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
650	#	0	\|a Advertising \|v Case studies \|x Management \|z United States
650	#	0	\|a Advertising \|v Case studies \|x Communication systems \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27786
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