Motivation in advertising motives that make people buy

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Bibliographic Details
Main Author:	Martineau, Pierre 1905-1964
Format:	Book
Published:	New York McGraw-Hill 1957
Series:	McGraw-Hill series in advertising and selling
Subjects:	Advertising > Psychological aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Martineau, Pierre \|d 1905-1964
245	1	1	\|a Motivation in advertising \|b motives that make people buy
260	#	#	\|a New York \|b McGraw-Hill \|c 1957
300	#	#	\|a 210 p. \|b illus. \|c 24 cm
490	1	#	\|a McGraw-Hill series in advertising and selling
650	#	0	\|a Advertising \|x Psychological aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27779
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