Motivation in advertising motives that make people buy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1957
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| Series: | McGraw-Hill series in advertising and selling
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 210 p. illus. 24 cm |
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| ISBN: | T000008079 |
Motivation in advertising motives that make people buy