Services marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey
Prentice Hall Inc.
1991
|
| Edition: | 2nd. ed |
| Series: | The Prentice- Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-277789 | ||
| 020 | # | # | |a 0138070172 |
| 090 | 0 | 0 | |a HF5415.122 |b .L68 1991 |
| 100 | 1 | # | |a Lovelock, Christopher H |
| 245 | 1 | 0 | |a Services marketing |c Christopher H. Lovelock |
| 250 | # | # | |a 2nd. ed |
| 260 | # | # | |a New Jersey |b Prentice Hall Inc. |c 1991 |
| 300 | # | # | |a xvi, 526 p. |b ill. |c 26 cm |
| 490 | 1 | # | |a The Prentice- Hall series in marketing |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and index |
| 504 | # | # | |a Bibliography: p. 517-518 |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277789 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Services marketing