Services marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey
Prentice Hall Inc.
1991
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| Edition: | 2nd. ed |
| Series: | The Prentice- Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xvi, 526 p. ill. 26 cm |
| Bibliography: | Includes bibliographical references and index Bibliography: p. 517-518 |
| ISBN: | 0138070172 |
Services marketing