How to get the best advertising from your agency how it works, how to work with it-- a management primer for advertisers

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Bibliographic Details
Main Author:	Salz, Nancy L
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice-Hall 1983
Subjects:	Advertising Advertising agencies
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-27770
020	#	#	\|a 0134073533
090	0	0	\|a HF6178 \|b .S24 1983
100	1	#	\|a Salz, Nancy L
245	1	1	\|a How to get the best advertising from your agency \|b how it works, how to work with it-- a management primer for advertisers \|c Nancy L. Salz ; [foreword by Henry Schachte]
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1983
300	#	#	\|a xi, 176 p. \|c 23 cm
500	#	#	\|a Includes index.
650	#	0	\|a Advertising
650	#	0	\|a Advertising agencies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27770
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.17.2\|\|00260##b002.17.2\|\|00260##c002.17.2\|\|00300##a002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|