How to get the best advertising from your agency how it works, how to work with it-- a management primer for advertisers
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Main Author: | |
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Format: | Book |
Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1983
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-27770 | ||
020 | # | # | |a 0134073533 |
090 | 0 | 0 | |a HF6178 |b .S24 1983 |
100 | 1 | # | |a Salz, Nancy L |
245 | 1 | 1 | |a How to get the best advertising from your agency |b how it works, how to work with it-- a management primer for advertisers |c Nancy L. Salz ; [foreword by Henry Schachte] |
260 | # | # | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1983 |
300 | # | # | |a xi, 176 p. |c 23 cm |
500 | # | # | |a Includes index. |
650 | # | 0 | |a Advertising |
650 | # | 0 | |a Advertising agencies |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27770 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##c002.17.2||00500##a002.17.2|| |