Retail Marketing Management
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2003
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail marketing