Retail Marketing Management
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2003
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-277699 | ||
| 005 | 2021823123838 | ||
| 008 | 210923t20032003ENK ag# ##001 ##eng#D | ||
| 020 | # | # | |a 0273655116 |q paperback |
| 020 | # | # | |a 9780273655114 |q paperback |
| 040 | # | # | |a DLC |b eng |c UiTM |d DLC |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5429 |b .G55 2003 |
| 100 | 1 | # | |a Gilbert, David |e author |
| 245 | 1 | 0 | |a Retail Marketing Management |c David Gilbert |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Harlow, England |b Financial Times/Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xiii, 457 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behavior, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalization, and the inclusion of plenty of international examples reinforces this approach. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Retail trade |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277699 |
| 964 | # | # | |c BOK |d 01 |
Retail marketing