Marketing real people, real choices

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Bibliographic Details
Main Author: Solomon, Michael R
Format: Unknown
Published: Upper Saddle River, NJ Prentice Hall 2003
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Accompanied by"The brave new world of e-Commerce for marketing;real people, real choices "
Physical Description:xxxiii, 616 p. ill. [some col.] 28 cm
Bibliography:Includes bibliographical references and index
ISBN:0131201824