Marketing an introduction

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Bibliographic Details
Main Author: Armstrong, Gary
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River, NJ Prentice Hall 2003
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 124 p. ill. [some col.] 25 cm. 1 compact disk
Bibliography:Includes bibliographical references and index
ISBN:0130351334