Global marketing foreign entry, local marketing & global management
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2003
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| Edition: | 3rd ed |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 654 p. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072471484 |
Global Marketing Foreign Entry, Local Marketing & Global Management