Essentials of advertising

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Bibliographic Details
Main Author:	Kaufman, Louis C. 1922-
Format:	Book
Published:	San Diego Harcourt Brace Jovanovich 1987
Edition:	2nd ed
Subjects:	Advertising > United States Advertising > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5813.U6 \|b K38 1987
100	1	#	\|a Kaufman, Louis C. \|c 1922-
245	1	0	\|a Essentials of advertising \|c Louis C. Kaufman
250	#	#	\|a 2nd ed
260	#	#	\|a San Diego \|b Harcourt Brace Jovanovich \|c 1987
300	#	#	\|a xiv, 558 p., [64] p. of plates \|b ill. (some col.) \|c 26 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising \|z United States
650	#	0	\|a Advertising \|v Case studies \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27754
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