Essentials of advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
San Diego
Harcourt Brace Jovanovich
1987
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 558 p., [64] p. of plates ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0155241028 |
Essentials of advertising