Integrated advertising, promotion, and marketing communication
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| Format: | Book |
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Upper Saddle River, NJbPrentice Hall
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxvi, 638 p. ill. 26 cm. 1 compact disk |
| ISBN: | 0130175781 |
Integrated advertising, promotion, and marketing communications