Essentials of advertising

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Bibliographic Details
Main Author:	Kaufman, Louis C. 1922-
Format:	Book
Published:	New York Harcourt Brace Jovanovich 1980
Subjects:	Advertising > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5813.U6 \|b K38 1980
100	1	#	\|a Kaufman, Louis C. \|c 1922-
245	1	0	\|a Essentials of advertising \|c Louis Kaufman
260	#	#	\|a New York \|b Harcourt Brace Jovanovich \|c 1980
300	#	#	\|a xiv, 575 p., [1] leaf of plates \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Advertising \|v Case studies \|z United States
650	#	0	\|a Advertising \|v Case studies \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27752
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