The e-commerce question and answers book a survival guide for business managers

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy

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Bibliographic Details
Main Author: Rosen, Anita (Author)
Format: Book
Language:English
Published: New York AMACOM 2002
Edition:2nd ed.
Subjects:
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Description
Summary:This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy
Item Description:Includes index
Physical Description:xii, 226 pages 24 cm
ISBN:0814471544