STRATEGIC MANAGEMENT WHAT CEOs MUST DO TO SUCCED

• Main Author: Zinkin, John (Author)
• Format: Book
• Language: English
• Published: London Prentice-Hall 2003
• Subjects: Executive succession; Strategic planning
• Online Access: Click Here to View Status and Holdings.

 This book is written for busy professionals who want to know what it takes to get ahead in today's globalised world. CEOs, directors, senior managers, and students of business strategy will find a unique approach where the author combines external environmental issues such as politics and their impact on the firm; corporate social responsibility and striking the right balance between stakeholders; the effect of the economy on the firm with internal issues such as aligning the company's vision and mission; the role of corporate branding; risk management and corporate governance, etc. Of particular interest is Chapter Nine, where the author takes the reader through the change management process used for an office equipment company in Thailand. Strategic Management: What CEOs Must Do to Succeed is written in such a way that it combines 'trans-atlantic' business principles with an Asian perspective to cater to the needs of Asian CEOs. Thus, this book is a must-read for all aspiring CEOs-to-be and CEOs who aspire to succeed in their position