Advertising, management, and society: a business point of view.

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Bibliographic Details
Main Author:	Nicosia, Francesco M
Corporate Authors:	University of California, Berkeley, United States
Format:	Book
Published:	New York McGraw-Hill [1974
Subjects:	Advertising > United States Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0070465282
043	#	#	\|a n-us---
090	0	0	\|a HF5813.U6 \|b N52 1974
100	1	#	\|a Nicosia, Francesco M
245	1	1	\|a Advertising, management, and society: a business point of view. \|c [Edited by] Francesco M. Nicosia
260	#	#	\|a New York \|b McGraw-Hill \|c [1974
300	#	#	\|a xx,386p. \|b ill. \|c 24cm
500	#	#	\|a A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.# \|a Based on testimony given before the Federal Trade Commission in 1971 by members of the American Assoc
504	#	#	\|a Bibliography: p. 371-377
650	#	0	\|a Advertising \|z United States
650	#	0	\|a Advertising
710	1	#	\|a University of California, Berkeley \|c Graduate School of Business Administration
710	#	#	\|a United States \|c Federal Trade Commission
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27735
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam