Advertising, management, and society: a business point of view.

Advertising, management, and society: a business point of view.

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Bibliographic Details
Main Author: Nicosia, Francesco M
Corporate Authors: University of California, Berkeley, United States
Format: Book
Published: New York McGraw-Hill [1974
Subjects:
Advertising > United States
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.# Based on testimony given before the Federal Trade Commission in 1971 by members of the American Assoc
Physical Description:xx,386p. ill. 24cm
Bibliography:Bibliography: p. 371-377
ISBN:0070465282

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