Consumer behavior and managerial decision making
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2002
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0130916021 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.3 |b .K298 2002 |
| 100 | 1 | # | |a Kardes, Frank R |
| 245 | 1 | 1 | |a Consumer behavior and managerial decision making |c Frank R. Kardes |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Upper Saddle River, NJ |b Prentice Hall |c 2002 |
| 300 | # | # | |a xviii, 457 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 526 | 0 | # | |a MKT756 |b BM770 |5 AAGBS |
| 526 | 0 | # | |a Consumer Behavior for Marketing Decision |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Decision making |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277246 |
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Consumer behavior and managerial decision making