Consumer behaviour buying, having and being
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2002
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| Edition: | 5th ed |
| Series: | The Prentice Hall international series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 549 p. ill. [some co.] 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013091360X |
Consumer behavior buying, having, and being