Advertising principles and problems

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Bibliographic Details
Main Author:	Dirksen, Charles J
Other Authors:	Kroeger, Arthur 1908
Format:	Book
Published:	Homewood, Ill. R. D. Irwin 1968
Edition:	3rd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a T000008067
090	0	0	\|a HF5823 \|b .D63 1968
100	1	#	\|a Dirksen, Charles J
245	1	1	\|a Advertising principles and problems \|c by Charles J. Dirksen and Arthur Kroeger
250	#	#	\|a 3rd ed
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1968
300	#	#	\|a xvi, 804 p. \|b ill. col. \|c 24 cm
504	#	#	\|a Bibliography: p. 783-786
650	#	0	\|a Advertising
700	1	#	\|a Kroeger, Arthur \|c 1908
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27716
964	#	#	\|c BOK \|d 01
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