Advertising principles and problems
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, Ill.
R. D. Irwin
1968
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 804 p. ill. col. 24 cm |
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| Bibliography: | Bibliography: p. 783-786 |
| ISBN: | T000008067 |
Advertising principles and management cases 
Advertising principles and practice