Contemporary advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Homewood, Ill.
Irwin
1986
|
| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-27711 | ||
| 020 | # | # | |a 0256033021 |
| 090 | 0 | 0 | |a HF5821 |b .B62 1986 |
| 100 | 1 | # | |a Bovee, Courtland L |
| 245 | 0 | 0 | |a Contemporary advertising |c Courtland L. Bovee, William F. Arens |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Homewood, Ill. |b Irwin |c 1986 |
| 300 | # | # | |a xxvii, 629, [45] p. |b ill. (some col.) |c 28 cm |
| 490 | 1 | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliography: p. [631]-[633] and index |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Arens, William F |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27711 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a003.5.1||00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |
Contemporary advertising