Contemporary advertising
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1986
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| Edition: | 2nd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvii, 629, [45] p. ill. (some col.) 28 cm |
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| Bibliography: | Includes bibliography: p. [631]-[633] and index |
| ISBN: | 0256033021 |
Contemporary advertising