Strategy in advertising
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Harcourt, Brace & World
1967
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| Series: | The Harbrace series in business and economics
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategy in advertising matching media and messages to markets and motivation 
STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations