Strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Harcourt, Brace & World
1967
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| Series: | The Harbrace series in business and economics
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 336 p. ill. 24 cm |
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| Bibliography: | "Bibliography, a guide to further reading and inquiry" : p. 322-327 Bibliographical footnotes. |
| ISBN: | T000008066 |
Strategy in advertising matching media and messages to markets and motivation